andBeyond expands advisor capabilities through new Approach Guides partnership

andBeyond, the luxury adventure brand known for curating immersive experiences in the world’s most irreplaceable wild places has partnered with Approach Guides, a partner-led demand generation platform, to give travel advisors a new way to inspire clients, personalise the client journey and turn interest into enquiries and bookings. Launching with a collection of 10 content experiences and a co-branded andBeyond website, the partnership offers a more intuitive way to connect inspiration with action, through beautifully curated content that can be personalised, co-branded and shared instantly with clients best suited to each experience, while keeping travel advisors firmly at the heart of the entire conversation.