IC Media Direct on A Good Strategy for Content Marketing Boosts Your Standing on Google

The importance of online buzz cannot be underestimated and can lead to measureable business results

New York, NY - February 15, 2020 /MarketersMedia/ —

The PR and marketing industry are built on “always controlling the message.” This means that a new publicity strategy appeared since the industry evolved and now includes the very important aspects of search engine ranking and results. This is called “reputation management” and it actually is both art and science: those of retaining control of the client’s message by understanding how to work with Google’s algorithm. The leader in this new field is ICMediaDirect.com. Founded in 1996, two years before Google, the company has been a pioneer in perfecting the new techniques of reputation management. IC Media Direct works with companies or individuals in controlling the message across the Internet to project the best possible branding image.

The importance of online buzz cannot be underestimated and can lead to measureable business results. It has been calculated by the Harvard Business School that each star in a Yelp rating increases a business’ sales by 5 to 9%. And a bump up from 3.5 to 4 stars on Yelp typically results in a 19% increase of restaurant bookings during peak business hours. Through its nearly 20 years of experience in the PR and marketing industry, IC Media Direct has developed an effective strategy that affords them 100% control of search results. They employ an experienced and professional team of online marketing representatives utilizing state-of-the-art technology to define and disperse throughout the Internet the specific branding impression that a client is looking for. Undesirable search results can be pushed down and replaced with more positive links generated from reputable media sources. Their PR team consults directly with the client to plan an effective, long-term PR strategy and then efficiently execute it.

With two offices in New York City and Washington, DC, ICMediaDirect.com serves a global roster of clients in 49 countries and speaking 49 languages. The list includes Fortune-500 CEOs, athletes, politicians, executive level bankers, and top motivational speakers.

IC Media Direct maintains an active profile within the marketing and PR industry and annually sponsors major marketing events and conferences including Affiliate Summit, Leadscon, SES, ad:tech, and New York City Fashion Week and attends other key industry events like New York ad:tech, Chicago SES and LeadsCon Las Vegas. ICMediaDirect.com was honored with the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) two years in a row. The award is the result of an annual survey the SBIEC conducts in different industries to identify companies in said sectors that have achieved above-average success and reflected a high degree of ethics and business acumen.

IC Media Direct - Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

Contact Info:
Name: ICMD
Email: Send Email
Organization: ICMediaDirect.com
Website: http://www.ICMediaDirect.com

Video URL:

" target="_blank">

Source URL: https://marketersmedia.com/ic-media-direct-on-a-good-strategy-for-content-marketing-boosts-your-standing-on-google/88946865

Source: MarketersMedia

Release ID: 88946865

Latest News

Innovative fashion designers lead the way on sustainability

Sep 21, 2020

LONDON — Innovative fashion designers are turning to such things as horseradish and nettles to make sustainable clothing and accessories to the delight of a growing number of buyers. While more consumers are paying closer attention to how the production of goods impacts the environment, old habits die hard. A buy-and-toss mentality persists despite a boost from celebrities helping to drive the upcycle and vintage movements. Actress Maggie Q, who created an activewear line from recycled fabrics, is among activists who see plenty of room for improvement. She says she feels "sick about fast fashion.'' "You hear people say, 'Well,...

Queen Elizabeth honors Booker Prize winner Margaret Atwood

Sep 21, 2020

LONDON — Shortly after winning her second Booker Prize, Margaret Atwood has received a rare honor from Queen Elizabeth II for her services to literature. The Canadian novelist and poet was presented with an Order of the Companions of Honor in a ceremony at Windsor Castle Friday. She said the experience made her "a bit emotional." The Press Association quoted Atwood as saying that "when you see the Queen at her age and her schedule that she puts out, it's an inspiration to everybody, you just keep going." Atwood and British author Bernardine Evaristo split the Booker Prize ten days...

BBC faces backlash after censuring anchor for Trump remarks

Sep 21, 2020

LONDON — The BBC faced a backlash Friday after finding one of its presenters in breach of its editorial guidelines on impartiality for comments that were critical of U.S. President Donald Trump. Journalists and celebrities were demanding that the BBC overturn its decision and expressed support for BBC Breakfast anchor Naga Munchetty, who was discussing Trump's remark that four female American lawmakers should return to the "broken and crime infested places from which they came." Co-anchor, Dan Walker, asked Munchetty for her opinion on the July 17 program, and she responded: "Every time I have been told, as a woman...

The Latest: British PM questions Thomas Cook bosses' pay

Sep 21, 2020

LONDON — The Latest on the collapse of British tour company Thomas Cook (all times local): 6 p.m. Prime Minister Boris Johnson says a "huge effort" is underway to bring home British tourists and passengers stranded by the sudden financial collapse of travel company Thomas Cook. He adds Monday that steps needed to be taken so "you don't end up with a situation where the taxpayer, where the state is having to step in and bring people home." Johnson asks "whether it's right that the directors and the board should pay themselves large sums when a company can go down...

Tour company Thomas Cook collapses, global bookings canceled

Sep 21, 2020

LONDON — Longtime British tour company Thomas Cook collapsed after failing to secure rescue funding, and travel bookings for its more than 600,000 global vacationers were canceled early Monday. The British government said the return of the firm's 150,000 British customers now abroad would be the largest repatriation in its peacetime history. The process began Monday and officials warned that delays are inevitable. The Civil Aviation Authority said Thomas Cook has ceased trading, its four airlines will be grounded, and its 21,000 employees in 16 countries, including 9,000 in the UK, will lose their jobs. The company several months ago...

Sign up now!